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DoroShop opens digital doors for Mindoro producers

DoroShop, a province-based e-commerce platform, officially launched to empower local producers and agrarian communities by connecting their products to broader digital markets.

DoroShop, the province’s newest online marketplace, officially made its debut on February 9, 2026, marking a transformative milestone for the local economy. The soft launch, held at the Mindoro State University (MinSU) Main Campus, signaled a hopeful turning point for many local producers who are now gaining access to wider markets through technology

Developed under the MinSU Innovative Business Incubator for Biosystems Solutions (MinSU i-BIBES), DoroShop is the premier venture to emerge from the first cohort of the Pag-Ukob Incubation Program. It serves as a specialized e-commerce platform designed to bridge the gap between rural craftsmanship and the competitive modern market.

The ceremony was graced by Dr. Enya Marie D. Apostol, MinSU University President, who framed the platform as a vital tool for student and community development.

In her message, Dr. Apostol emphasized the University’s commitment to producing competitive, industry-oriented students. She noted that fostering innovative and entrepreneurial skills is essential for modern graduates, enabling them to create jobs and opportunities rather than merely seeking employment after graduation.

The initiative received a strong boost through a strategic partnership with the Department of Agrarian Reform (DAR) Oriental Mindoro. Led by Mr. Camilo Claro M. Pacquing (PARPO II) and Ms. Remelyn Babida (PARPO I), the DAR team expressed their support by helping connect agrarian reform communities to the platform, ensuring a steady supply of products for the DoroShop marketplace.

One of the highlights of the launch was the official onboarding of ARBOs as DoroShop’s pioneer vendors. Through a series of digital literacy and capacity-building sessions, these groups took their first steps from traditional, face-to-face selling into managing online storefronts—an experience that many described as both challenging and empowering.

As DoroShop begins its journey, it carries with it the stories, skills, and aspirations of Oriental Mindoro - now just a click away from the wider world. (jdtdc)

Photo courtesy | MinSU i-BIBES

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